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ABOUT POTASSIUM SPORTS NETWORK
A SIGNIFICANT PORTION OF OUR EARNINGS ARE DONATED BACK TO THE SCHOOLS + ORGANIZATIONS WE COVER!
Potassium Sports Network is a hometown sports hub providing the kind of coverage our athletes, families, and fans deserve — and built with a business model prioritized and dedicated to distributing a share of our earnings directly back to local schools and youth organizations we cover.
Our mission is to ensure these sports can continue to thrive and that financial circumstances never become a barrier to every athlete having the chance to play and be recognized.
Every dollar goes directly into coverage or back into the schools and organizations — nothing is wasted, and with your help, PSN can keep growing as something that truly belongs to the North Country and its athletes.
OUR USE OF AI TECHNOLOGY IS ABOUT HONESTY, INTEGRITY, + ABOUT THEM, NOT US
At Potassium Sports Network, we believe in integrity, honesty, and being open about how we create our coverage. We’re not claiming to be journalists, and we’re not doing this to win writing or journalism awards. Our focus is on giving athletes, families, and communities the timely, meaningful coverage they deserve.
For the events and games we attend in person, many of those stories are written utilizing Artificial Intelligence tools, but the foundation always comes from our team. That means the information provided in regards to actual factual reporting, onsite observations, context on what happened and why, the corresponding interviews, and the final editing are all done by the Potassium Sports Network staff.
For post-game video and other interviews, while parental permission is generally not required under New York law for standard sports coverage, we make it our practice to ask the athlete and confirm with their coach that participation is okay — ensuring comfort, respect, and support in every interaction.
We believe in the advantages of modern technology — using the best tools available helps us publish faster, cover more teams, and deliver deeper, more meaningful stories to our community. For us, Artificial Intelligence is just one more way to make our reporting efficient, while keeping the heart of every story rooted in our own insight and voice.
Our goal is simple: to use every tool available to deliver accurate, timely, and meaningful coverage of local sports.
WHY THE “MIRACLE ON ICE?”
It Was Moment When A Sports-Obsessed Kid – Who Lived Just 45 Minutes From Lake Placid And Was Already Entranced By The 1980 Winter Olympics – Was Forever Moved By The Power Of Sports To Inspire, Stir Emotion, And Turn Total Strangers Into Passion-Fueled Teammates.
I Always Credit That Moment As Sparking My Passion For A Career Centered Around The Power of Sports to Bring People Together And Provide Memorable Moments That Would Last a Lifetime.
(By The Way, We Were In The Building That Day. Ask Me About It.)